Fueling fans with victory in a can
Partners
Platforms
Deliveries
8,846
Trends
#2 US
Background
The COVID pandemic left Mountain Dew with thousands of cases of Game Fuel due to canceled in-person sampling events. With its no-slip grip, resealable lid, and hand-crafted formula to enhance gameplay, Game Fuel was designed to recharge gamers (without the worry of spilling on their devices) and give them an edge over the competition. But Mountain Dew needed to reach and reward gamers safely while they were quarantining at home. That’s where we come in. We helped Mountain Dew hook fans up with an epic care package so they could bounce back and #StayInTheGame.
I am about to jacked up on Mt. Dew Game Fuel! @GameFuel thanks for the care package. #GAMEFUELCarePackage
Our solution
@Gamefuel encouraged gamers across the nation to tweet #GAMEFUELCarePackage + #Sweepstakes for a chance to replenish their Game Fuel arsenal. After receiving an auto-reply from our platform, fans were sent to our custom microsite for a chance to win a free 12-pack of their favorite Game Fuel flavor. Lucky winners nationwide were just a sip away from their best gaming. Over 8,000 Mountain Dew fans received no-contact delivery right to their doorstep within 7–10 business days. Gamers across the US couldn’t get enough of this mid-quarantine pick-me-up.
Highlights
- Gave away 8,846 cases of Game Fuel in less than five hours - Generated over 35K engagements before prizes sold out - #GAMEFUELCarePackage achieved a #2 trend in the United States
Let's chat
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