Picture perfect moments
Partners
Platforms
Deliveries
1,500
Campaign Entries
13.3K
Background
Nature Valley is known for their delicious, on-the-go snacks to fuel outdoor adventures. To celebrate Earth Month and deepen their relationship with nature enthusiasts, they set out to create an experience that gave back. With a goal of gathering UGC and reinforcing their shared passion for protecting and enjoying nature — we collaborated with Nature Valley to celebrate the outdoors.
Happy Earth Day! 🌎🌿💛 I won this awesome prize pack for showing @nature_valley where I #PicturePreservation.
Our solution
Nature Valley’s mission for environmental preservation was highlighted through a 4-week social sweepstakes on Instagram and Facebook. Fans and followers were encouraged to share and upload their favorite spots using the hashtag #PicturePreservation. Participants accessed a custom website through the link in their bio on Facebook and Instagram, where they could enter their details and upload an image. Each week, lucky winners were selected and awarded a Picture Preservation Prize Pack, consisting of outdoor gear for their upcoming adventures.
Highlights
- Fully customized entry site that included Fooji’s image upload feature - Over 13.3K fans uploaded an image of their favorite nature spots to participate
Let's chat
We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.