Nick SlimeFest

#NickSlimeFestPlay the video
7.12mImpressions
7.1kMentions
450Deliveries

Delivering the classic Nickelodeon brand to a new generation

Objectives

Nickelodeon wanted to drive awareness and buzz for their annual music festival, SlimeFest. They also wanted a first to market delivery that would drive tons of conversation on social.

Solution

Nickelodeon teamed up with Fooji to create the world's first on-demand slime activation. In addition to the on-demand slime deliveries in key markets, we also delivered branded kits filled with Nick gear.

Results

Fans absolutely loved this unique activation, helping #NickSlimeFest drive more than 7 million impressions. Over 7,000 fans engaged with the brand during the promotion and Twitter was buzzing about SlimeFest 2018.

The fan reactions

Check out fan content from the campaign

My mom is the true champ! 💪🏼💚 She got soaked in slime!!!! #NNickSlimeFest@ggofooji@NNickelodeon
@gofooji thanks for sliming our little monster.
Thanks @gofooji @Nickelodeon for the awesome goody bag :) #NickSlimeFest
@gofooji @Nickelodeon My little boy got slimed 🤩
Key Markets
Television
Awareness
Brand Affinity
Buzz
Engagement

Become a partner

We can’t wait to work with you!
Field is required
Field is required
Thanks, we can’t wait to work with you!Close