Rewarding loyal fans with Thanksgiving sweets
Partners
Platforms
Deliveries
3,500
Social Engagements
40.7K
Background
For fans of the iconic Friends television series, a proper Friendsgiving isn’t complete without binge-watching the cult classic sitcom. We wanted to help reward fans tuning in to the Nick at Nite marathon. So we teamed up with Nickelodeon to deliver a slice of Thanksgiving to the most dedicated watchers.
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
Our solution
For four days, we ran a cross-platform campaign on Instagram and Twitter. Fans engaged by tweeting or clicking the link in Friends’ Instagram bio. Lucky fans won a sweet Thanksgiving treat from the gang, including a pumpkin pie and a pack of Central Perk coffee. Winners in New York City, Los Angeles, and Chicago received their prizes within an hour of entry, allowing fans to enjoy their pie while enjoying their favorite episodes on Nick at Nite. We also rewarded fans outside our three key markets with DoorDash and Central Perk gift codes to order their favorite Thanksgiving treat and a cup of Joe(ey).
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
@nickatnitetv @Nickelodeon @FriendsTV @gofooji Thanks so much for this delicious looking pie! Yuuum! :) #NANfriends #Thanksgiveaway
PIVOT! Thanks @FriendsTV @gofooji @nickatnitetv for a fun #Thanksgiveaway sweeps
@FriendsTV The one with the pie & Central Perk's "We were on a break" coffee = Friendsgiving. Like on @nickelodeon @nickatnitetv Friends. #NANfriends
Happy Thanksgiving @gofooji @Nickelodeon @friendsTV Thankful to David Crane, Michael Skloff, Marta Kauffman and the late great Allee Willis for theme song "I'll Be There for You" 💯
Thank you @nickatnitetv @gofooji #NANFriends
Has to be the coolest giveaway ever! Coffee, Pumpkin Pie and Friends!!! Thank you @gofooji, @nickatnitetv and @FriendsTV for this epic Thanksgiving Giveaway!
@gofooji @nickatnitetv @FriendsTV Just in time for Thanksgiving. Will be sharing with friends and family. Thank you for the yummy dessert (Pumpkin Pie) and Central Perk Dark Roast Coffee. Wishing you all a Happy Thanksgiving🦃🦃 #Thanksgiving #NANFriends
Highlights
- Drove over 40K social engagements during the promotion - Generated 3.8x the average number of fan entries - Reached and rewarded 3,500 Friends fanatics during the holiday
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