Cinco de Mayo

#PatronMyCincoPlay the video
913.16kImpressions
3.25kMentions
55Deliveries

Sharing the recipe for the world's best margarita

Objectives

Patron wanted to let every margarita fan know that they had been nominated and won the Margarita of the Year award. Their recipe for the ultimate margarita was too good to keep to themselves, so they wanted to drive conversation around the drink and let fans give the award-winning marg a taste.

Solution

Patron and Fooji increased fan engagement on Cinco De Mayo by delivering perfect margarita kits to fans on Twitter. This was an interesting activation, as we actually had fans pay for their kits. Patron brought the a little extra Cinco de Mayo spirit to a few lucky fans who not only receieved a margarita kit, but also a full mariachi band!

Results

#PatronMyCinco had over 3,200 total tweets and generated more than 28,000 page views. This buzz helped drive nearly 1 million impressions throughout the activation, allowing fans all over the US to experience the year's best margarita delivered to their front door.

The fan reactions

Check out fan content from the campaign

Key Markets
Alcohol
Buzz
Product Sampling
Engagement
Conversion
Brand Affinity

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