Sharing the recipe for the world's best margarita
Patron wanted to let every margarita fan know that they had been nominated and won the Margarita of the Year award. Their recipe for the ultimate margarita was too good to keep to themselves, so they wanted to drive conversation around the drink and let fans give the award-winning marg a taste.
Patron and Fooji increased fan engagement on Cinco De Mayo by delivering perfect margarita kits to fans on Twitter. This was an interesting activation, as we actually had fans pay for their kits. Patron brought the a little extra Cinco de Mayo spirit to a few lucky fans who not only receieved a margarita kit, but also a full mariachi band!
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