Turning the past into presents

Partners
Planters Logo
Platforms
Fulfillment_Logo
Deliveries

8,000

Sourced Prize Items

40K

Planters Nutstalgia Case Study Main Image

Background

Planters Peanuts is a staple CPG company and home of beloved Mr. Peanut — famous for its wide variety of flavored peanut snacks. The brand remains an integral part of consumers' holiday celebrations. Planters tapped us for their Holiday Nutstalgia campaign to help unite past and present generations while supporting their seasonal marketing efforts, engaging different cohorts, and reconnecting families after an interrupted holiday season in 2020.

Planters Nutstalgia Case Study Interlude Image

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

Our solution

Together, we gave the gift of nostalgia to fans across the nation with '80s-inspired prizes and packaging — sourcing popular games and movies of the era, branded planters merchandise, and customized holiday packaging to curate a kit that took fans on a trip down memory lane. Planters selected 7,800 fans and 200 VIPs as winners, adding up to over 8,000 deliveries to fans all over the country! Fans received various combinations of movies and games in their Holiday Nutstalgia Kit, making for a genuinely unique prizing experience. We delivered Holiday Nutstalgia Kits by mail to fans in 7-10 business days, just in time to celebrate the holiday season.

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

@VirtualMarkR

I received the PLANTERS® Brand Nutstalgia Gift Box full of 80’s prizes 🎁. Promptly found my 80's cassettes and wowed the kids on how it used to be. #LotsofSynthesizer Thanks @MrPeanut #PlantersNUTstalgia #sweepstakes

@rafferbee

Thank you @MrPeanut for the awesome #PlantersNUTstalgia box! I’m having fun introducing my kids to games from my youth!

@satrntgr

A huge thank you to @MrPeanut for the #PlantersNUTstalgia box that I was able to #win!! I ❤️ it!!! So many memories from the past, and ideas for future family fun! #ThankYou #MerryChristmasToMe

@nikip4nu

To be able to share my childhood with my daughter is amazing! I cannot thank you enough for this prize package!! We are going to have so much fun!! Happy Holidays!

Highlights

- Nostalgic, high-value prizes generate lots of organic user-generated content - 8,000 kits fulfilled during the holiday season - Fans sent personalized thank-you cards after receiving their prize

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