Sweet & spicy mullet wigs
Partners
Platforms
Deliveries
575
eCommerce Site Views
76.8K
Background
Mullets, famously known as "business in the front, party in the back," were the perfect inspiration behind Planters' Sweet and Spicy Mullet Wigs. The wigs – designed to be sweet in the front and spicy in the back, were created to highlight Planters' new Sweet & Spicy Peanuts in collaboration with Oliver Tree. To generate widespread buzz and excitement, Planters partnered with Fooji to amplify this unique and creative campaign.
@MrPeanut @Olivertree These dudes were very excited today! #PlantersxOliverTree
Our solution
To deliver an unparalleled Sweet and Spicy experience to fans across the nation, Planters partnered with Fooji for an exciting multi-day eCommerce campaign. The campaign featured the popular American singer Oliver Tree, known for his distinctive mullet. Promoted on platforms like X, Instagram, Facebook, and TikTok, the campaign was spearheaded by Mr. Peanut, various influencers, and Oliver Tree himself. Fans were encouraged to visit the custom webpage plantersxolivertree.com. Fans who submitted their delivery information and answered a custom Planters survey gained access to an exclusive eCommerce store where they could purchase their own Sweet and Spicy Mullet Kit sourced by Fooji. Each kit, delivered by mail, included a custom-cut mullet wig, branded cosmetic bag, hair tinsel, hair dye, jewels, other hair essentials, and (of course) Planters Sweet and Spicy Peanuts.
Highlights
- Popular influencers helped generate over 76K page views - Fooji hosted a custom eCommerce store that sold over 500 kits - Custom wigs and prizing sourced by Fooji
Let's chat
We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.