Press for bubly
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1,050
Featured Articles
11
Background
Bubly, a trendsetter within the industry known for their bright, energetic products and campaigns, wanted to support participants of Dry January. By encouraging fans to trade in the typical boozy bubbly and instead “press for bubly”, this campaign reinvented how fans experienced Dry January. Bubly teamed up with Fooji to bring this unique take on the popular "press for champagne" concept to life through custom sourcing and on-demand delivery to fans across the country.
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Our solution
By creating a multi-day sweepstakes for the chance to win bubly for a year, we helped bring this buzz-worthy campaign to the homes of fans across the US. On January 10th — launching just before Quitter’s Day — fans of bubly in New York, Los Angeles, and Chicago navigated to Instagram, TikTok, or various PR Articles to access a custom entry site. There, fans entered their information for the chance to win a custom Fooji-sourced “Press for bubly” button, a can of bubly, and a champagne glass delivered in premium packaging. These one-of-a-kind buttons are equipped with LTE and GPS — and when pressed, triggers fizzy water deliveries within an hour. Winners received not only a luxurious kit but also the ability to “Press for bubly” to receive a beverage on-demand all year long. To ensure fans nationwide could participate and win, 1000 winners received a free 8-pack of bubly boosting positive sentiment and making more fans' dreams of refreshing bubbles come true.
Highlights
- Fooji sourced, created, & fulfilled GPS & LTE one-of-a-kind buttons and packaging - Year-long on-demand deliveries with Fooji’s network of couriers - Fans were so excited to participate that this campaign gained 20K entries - The campaign was featured in 11 PR Articles, including Adweek and PR Newswire
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