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Treating fans to a dippable mash-up

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607

Organic UGC

+58

Pringles #DippableBaconator Case Study Main Image

Background

French fries dipped in ice cream is a classic combo. Looking to bring their own sweet and savory combinations to life, Pringles tasked us with amplifying their product launch in collaboration with Wendy's. Together, we worked to drive buzz for the new fan favorite: the Dippable Baconator.

Pringles #DippableBaconator Case Study Interlude Image

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

Our solution

We called on fans in New York, Los Angeles, Chicago, and Columbus to tweet to enter to win the dippable duo delivered to their doorstep. Tweets triggered an an auto-generated, unique link for fans to follow to the custom microsite where they could enter to win. Delivery couriers in each market were routed to Wendy’s locations within a five-mile delivery radius to ensure Frosty Treats remained fresh en route to winners. 607 hungry fans received a co-branded insulated tote filled with a can of Pringles Baconator chips, a Wendy’s Frosty, and a postcard with instructions on creating their own Dippable Baconator.

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

@glowramia

@gofooji Thanks for last night’s prize! I’ll be having it for breakfast today. 🤫 #gofooji #DippableBaconator #wendys #doordash

@Siwckc

Thanks to @Pringles @Wendys and @gofooji for the afternoon snack. DIPPING TIME! #DippableBaconator

@acnh_beachcity

Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator

@LifetimeReward

Thanks @Pringles @Wendys @gofooji #DippableBaconator for the treat that arrived safely just now.

@nycbrooke921

Thanks @gofooji @Wendys @Pringles for the afternoon pick me up! #dippablebaconator

@wenyjackson

Thanks to @Wendys and @gofooji for this delicious ice cream and chips to snack on #DippableBaconator

Highlights

- Brought the Pringles x Wendy’s collab to life for fans at home - Fulfilled 607 frozen deliveries on demand - High organic user-generated content featuring product

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