607
+58
French fries dipped in ice cream is a classic combo. Looking to bring their own sweet and savory combinations to life, Pringles tasked us with amplifying their product launch in collaboration with Wendy's. Together, we worked to drive buzz for the new fan favorite: the Dippable Baconator.
Thank you @gofooji @Wendys @Pringles really hit the spot 😋 #DippableBaconator
We called on fans in New York, Los Angeles, Chicago, and Columbus to tweet to enter to win the dippable duo delivered to their doorstep. Tweets triggered an an auto-generated, unique link for fans to follow to the custom microsite where they could enter to win. Delivery couriers in each market were routed to Wendy’s locations within a five-mile delivery radius to ensure Frosty Treats remained fresh en route to winners. 607 hungry fans received a co-branded insulated tote filled with a can of Pringles Baconator chips, a Wendy’s Frosty, and a postcard with instructions on creating their own Dippable Baconator.
- Brought the Pringles x Wendy’s collab to life for fans at home - Fulfilled 607 frozen deliveries on demand - High organic user-generated content featuring product
We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.