Products

Solutions

About

Crowning the late-night victors

Partners

Platforms

Deliveries

900

Sell Out Time

1 hour

Background

The League of Legends World Championship, commonly known as Worlds, is the top-tier professional competition in League of Legends. Organized by Riot Games, this prestigious annual tournament serves as the season's climax — bringing together top teams worldwide for an intense showdown in Seoul, South Korea. To make the late-night excitement more accessible for North American fans, Riot Games approached Fooji to raise awareness during this esports showdown.

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

Our solution

We launched an extensive multi-day campaign, inspiring fans to join the @lcsofficial conversation on social leading up to the event. Participants could enter for a chance to win by tweeting or commenting on the IG post with #NANeverSleeps. We embraced the late-night theme of the event, injecting creativity into the campaign with a kit designed specifically for League of Legends night owls. These champions scored NA Never Sleeps Energizing Kits, featuring Red Bull, B12 Awake patches, a warm blanket, and various other branded swag items. The campaign created a social frenzy for four consecutive days, with prizes selling out within the first hour of each campaign day. Fans in New York City, Chicago, and Los Angeles received their kits on-demand, while remaining winners nationwide received their prize in the mail. We created the ultimate late-night watch party experience, ensuring LCS fans nationwide could unite and revel in the excitement of this annual international event.

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

@litesneakers1

Thank you @LCSOfficial and @gofooji for the #NANeverSleeps package! The blanket is so soft, and the posters are so nice!!!

@mstinamarii

@LCSOfficial @gofooji when I say tears this morning😍😍😍the absolute best one thus far 😍😍I love my blanket #NANeverSleeps #Giveaway

@Mojopowell_HS

@LCSOfficial been hooking me up all summer with the free swag, but this one takes the cake. Using this Red Bull to get me to demon hours cuz #NANeverSleeps BABYYYYY

@preciousMDub

@gofooji thank you for the #NANeverSleeps prize kit. So many goodies it's difficult to capture in one photo

@perpetualwensdy

I'm staying up late watching #Worlds2023 with the help of the #NANeverSleeps box thanks to @LCSOfficial and @gofooji 🎮🔥

@lunargrad

Thank you @LCSOfficial and @gofooji for this great #NANeverSleeps watch kit!

@Aprilbreeze123

Thank you @gofooji x @LCSOfficial for the NA NEVER SLEEP worlds23 giveaway!! Now I can feel cozy n’ stay up late!! 🥰🥰🥰

Highlights

- Fan excitement drove campaign prizing to sell out within one hour each day - Campaign, audience, and event alignment drove 11.4K fans to opt in through social

Want to know more?

Discover the benefits of Fan Experience Management.