Sensationilizing National Ice Cream Day
Partners
Platforms
Deliveries
750
Twitter Engagements
14.6K
Background
Some people think ice cream and sensitive teeth don’t go together. But Sensodyne toothpaste wanted to prove that theory wrong. In honor of National Ice Cream Day, Sensodyne called on us for help. They wanted to achieve the perfect sweet sensation celebration, drive awareness around the brand, and reward fans with an ultimate ice cream moment.
#LiveEveryMoMint #IceCreamContest Good laughs, good ice cream, great moments, and no sensitivity! Thx @Sensodyne_US
Our solution
We created a multi-day campaign around National Ice Cream Day to cool fans down during the peak of summer heat. For two weeks leading up to the holiday, Sensodyne posted a direct link on their Twitter page, encouraging fans to navigate our custom microsite and enter the giveaway for a chance to win. And on National Ice Cream Day, we helped Sensodyne encourage fans to tweet #LiveEveryMoMint along with a GIF, meme, or selfie for another chance to win. Fans who participated before and on National Ice Cream Day were selected at random to receive a Live Every Mo-Mint Kit delivered on-demand. The kit included Sensodyne swag along with a cold pint of limited-edition Sensodyne vanilla mint ice cream. The brand also rewarded one lucky grand prize winner with goodies curated and fulfilled by our team, including a branded patio cooler, ice cream maker, waterproof speaker, inflatable pool, fake palm tree, and of course, five pints of Live Every Mo-Mint ice cream. Our cold storage capabilities ensured that Sensodyne ice cream was delivered to fans frozen and tasty.
Highlights
- Eventized National Ice Cream Day for fans at home - Sourced and delivered custom pints of ice cream — ”Live Every Mo-Mint” - Completely branded mobile user experience - Rewarded 750 fans with sensitive teeth a soothing treat
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