Getting fans involved by delivering an experience straight from the show.
HBO's Silicon Valley debuted Season 5 in a big way with the show's fictional company Pied Piper acquiring a smaller pizza delivery startup named Sliceline. HBO wanted to bring Sliceline to life the day after the premiere to create massive buzz and awareness around the new season.
HBO teamed up with Fooji to deliver over 700 Sliceline branded pizzas across markets via drone and car. Fooji facilitated the creation of Sliceline boxes identical to the ones in the show to bring an immersive experience to fans in San Fransisco, Los Angeles, and NYC.
Check out fan content from the campaign