Indulging with fast food on cheat day
Partners
Platforms
Deliveries
1,400
Trends
14 Markets
Background
Ready for seconds? Culinary masters Kristen Kish, Jeremy Ford, and Justin Sutherland are back reimagining favorite fast food dishes as they battle for the coveted championship trophy. And truTV couldn’t wait to sink its teeth into another Fast Foodies giveaway. To drive buzz and conversation, truTV partnered with us for a second time to help fans nationwide treat themselves to a #FastFoodiesCheatDay.
#fastfoodiescheatday #Giveaway my cheat day meal is going to have to be some loaded nachos and a cherry limeade. Just yum!
Our solution
We helped tease the campaign with a Like to Remind call to action to drive early participation sign-ups. Then on premiere day, we encouraged fans to tweet their perfect cheat day meal along with #FastFoodiesCheatDay and #giveaway. Fans across the nation received a $50 DoorDash gift code to purchase their own cheat day watch party meal while they tuned in. Cheat day rewards were announced and delivered at premiere time so that fans nationwide had ample time to enter the giveaway. Demand was high, with campaign participation almost double the 1,400 available prizes. Nationwide rewards helped truTV drive and sustain engagement at scale while maximizing the number of viewers that signed up for a tune-in reminder.
Highlights
- #FastFoodiesCheatDay achieved a #1 US trend on premiere night - Trended in Twitter’s top 10 in 14 individual markets - Generated over 14K tweets on premiere night - Exceeded average survey participation by 6 times
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