Welch’s fuels Halloween fun with full-size snack drops
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50
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Butler Service
Background
Leading up to Halloween, Welch’s Fruit Snacks wanted to help fans level up their trick-or-treat game — turning everyday homes into Monster Splash Houses filled with spooky surprises and full-size snacks. Their goal was to drive awareness of their new Juicefuls Monster Splash product and create buzz during one of the biggest snacking moments of the year.
Our solution
We partnered with Welch’s to bring the Monster Splash House experience to fans nationwide. Sweepstakes entry links were shared in their Instagram and TikTok bios, giving fans a chance to win everything they needed to become the most legendary house on the block. Each winner received a monstrous stash of snacks — 13 cases of Welch’s Juicefuls Monster Splash and 10 cases of Halloween-themed Fruit Snacks — perfect for passing out full-size treats all night long. And four extra-lucky fans received a spooky twist: a Monster Butler to greet trick-or-treaters and hand out the goods in ghoulish style. To boost reach, the entry success page linked out to Welch’s social channels — helping grow their audience while delivering serious Halloween joy. The results? Over 16K+ entries and 8K+ marketing opt-ins, proving that fans were all-in on making their houses the MVP of Halloween night.
Highlights
- 16K+ entries nationwide - 8K+ marketing opt-ins - 4 fans received a spooky Monster Butler delivery - Entry success page drove traffic to Welch’s social channels
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