X-files

#XFilesPlay the video
25.3mImpressions
24.7kMentions
587Deliveries

UFOs don't always have to be scary

Objectives

With The X-Files returning, FOX wanted to bring the mysteries from the vast above down to earth and directly to the show's biggest fans.

Solution

With Fooji's help, FOX was able to complete UFO deliveries in cities across the nation via remote-controlled drones complete with a mystery alien box full of X-Files swag and out of this world joy.

Results

#TheXFiles trended nationwide in addition to 23 local markets for almost 5 hours, with 11,531 participating fans leading to 15,476 engagements. All of this was achieved with a CPM of only $3.34.

The fan reactions

Check out fan content from the campaign

The Truth Is HERE! #TheXFiles drone arrived! @thexfiles
Just had a special drone delivery from #TheXFiles and #Fuji! So cool and fun!!! #Drones #Swag @swagbyfox @gofoojitwitter.com/i/web/status/9…
#thexfiles delivery in the middle of market street
Fun time with @gofooji and @thexfiles at the @FOXTV lot! Who’s pumped for #TheXFiles 👽 premiere tonight! Get all yo… twitter.com/i/web/status/9…
Thanks to #TheXFiles and @gofooji for an awesome start to the morning
Key Markets
Television
Buzz
Engagement
Tune-In

Become a partner

We can’t wait to work with you!
Field is required
Field is required
Thanks, we can’t wait to work with you!Close