A Bite Back in Time: Xbox's neosaur nuggies unleashed

Our solution

Making brand magic sometimes looks like resurrecting larger-than-life prehistoric predators from the past in the form of purple, bite-sized nuggets. Fans nationwide were encouraged to engage on Instagram, TikTok, and X (formerly Twitter) to join the fight for survival and enter for a chance to win. To further amplify campaign awareness, a collaboration with influencer @MCSquared90 allowed Xbox to reach and reward gamers at home — creating a portal for target audience engagement and boosting campaign participation that transcended the very fabric of spacetime. But that's not all — we paid extra attention to detail when bringing these unique neosaur nuggie prizes to life. The process began with extensive product testing of ingredients, purple coloring, shape, and cooking methods. Once we achieved perfection, we preserved these culinary wonders by freezing and packaging purple dinosaur chicken nuggets in fully custom boxes that were mailed overnight. Our videography team even captured in-market videos and photos of the final product, creating a time capsule of content to be enjoyed in all timelines, past and present. By the end of the giveaway, we rewarded 30 lucky winners across the country with a mouthwatering blast from the past. Even history's fiercest beasts bowed down to the sheer epicness of this campaign — providing an unforgettable feast of excitement for gamers nationwide.