We collaborated with TUMS to successfully introduce their new product, Chewy Bites, to the millennial demographic through a social giveaway. Fans tweeted #TUMSchewybites for a chance to win a free pizza and a bottle of the new TUMS Chewy Bites. We saw over 4 million impressions, 50 thousand brand mentions, and over 1 thousand deliveries to fans.
In 2018, this campaign was a finalist for the Real Time Response (Twitter) award. This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real-time.
The Shorty Awards is an international awards competition honoring the best work by brands, agencies, nonprofits, and individuals across digital and social platforms.