We collaborated with TUMS to successfully introduce their new product, Chewy Bites, to the millennial demographic through a social giveaway. Fans tweeted #TUMSchewybites for a chance to win a free pizza and a bottle of the new TUMS Chewy Bites. We saw over 4 million impressions, 50 thousand brand mentions and over 1 thousand deliveries to fans.
This TUMS campaign won the bronze award for a social campaign on a mobile platform in 2018.
The SMARTIES Award is the world’s only innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing. An annual competition honoring outstanding innovation and creativity resulting in significant business impact.