Same heart, more to love

Same heart, more to love Blog Post Main Image

We’ve been spreading brand love for nearly eight years. The first iteration of Fooji was a fun and easy way to order lunch — with a tweet and an emoji. It wasn’t long before we realized our approach and technology were useful for brands craving more meaningful connections with fans. We shifted to working exclusively on the brand side. And we grew. A lot.

Now, our scrappy startup has grown up. We needed our identity to grow up, too — without losing sight of who we are. We wanted to elevate our identity, but keep it playful. During the process, we gathered input from people across our team, and from clients and partners. Our new logo, an abstracted paper airplane, is a symbol for delivering delight. Our longtime friends may recognize a hidden heart, a call back to heart eyes.

Rest assured: Our core offerings have not changed. We still have the best technology and human-backed services for sweepstakes and giveaway promotions. In fact, our offerings are better, and more comprehensive, than ever before. That means more innovative products that give clients more direct access to our management, fulfillment, and social gifting.

We couldn’t have done this without our team, our clients, or our partners. Thank you for being a friend. We can’t wait to share this new chapter with you.